If you’ve been paying attention at all, you’ve noticed that too many advertisers still labor under the impression that it’s a waste of their time to try for baby boomers’ business. They think we’re too old, too set in our ways. Oh how wrong they’ve been! Now, it looks like some are getting the message, as two writers explain for BoomerCafé. First, Kate Forgach points out how plenty of Super Bowl commercials this year will target US. My father created the first “mute” button back in the 1960s by rewiring our television. Woe unto the child in our home who didn’t cut the sound during commercials. Dad might have made an exception, however, for Super Bowl ads. That’s the one show each year where marketing agencies really push the creative edge and, lately, seem to be targeting the desirable Baby Boomer demographic. Us! It’s a wise move, considering that we control 75 percent ($7 trillion) of the total American households’ net worth. Even during the recession, we have accounted for a dramatic 40 percent of total...

Has summer finally arrived?

The temperatures are rising but ladies like their image to stay light and fresh - not like a wilted flower; men, you want to look cool and buff, not rumpled and sweaty. Here are some foolproof "Beat the Heat" strategies for your wardrobe and beauty regime that will boost your image without costing you a fortune. These tips are simple, quick, and easy.

Wardrobe Strategies

Fabrics: avoid polyester, rayon, or nylon. They trap heat against your body that causes you to feel hot and sticky. Instead, choose a breezy, light-weight cotton, cotton blend, linen, or wicking fabric when appropriate. With this season's cotton and linen fabrics, wrinkled clothing is an image BUSTER! Your garments must be pressed for a polished, neat, and crisp appearance to "bust" the wilted, melted look of sweat-crinkled clothing.

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